THE FIVE STEPS
A dated plan, not a to-do list.
1FIRSTWalk through your homeWe confirm what the pricing analysis assumes about condition and features, room by room.
2WITHIN 24 HOURSYour 30-day marketing planA plan built for your home, delivered within a day of seeing it.
3PREPPrepare the homeA deep clean, systems serviced where it makes sense, and staging only if it earns its cost.
4MEDIAPhotos and mediaProfessional photos, floor plans, a 3D tour and video, built once and used everywhere.
5LAUNCHGo liveOn the launch week the analysis recommends, with an open house the first weekend.
WHAT PREP IS WORTH DOING
Spend where buyers notice. Skip what they don't.
Every recommendation comes with a reason tied to the buyers for your price and your neighborhood's recent sales. If a fix won't change what a buyer pays or how fast they sign, it isn't on the list.
Fix what an inspector will flagSafety items, active leaks and anything that lets water toward the house. These come back in the buyer's inspection either way.
Clean and declutterPhotos and showings reward space and light more than upgrades do.
Service, don't replaceA working furnace or water heater with a recent service record reads better than a guess.
Gather your paperworkRoof age, HVAC records, permits and warranties. Buyers ask, and having them ready keeps a contract on track.
THE FIRST TWO WEEKS
Built to bring every active buyer through early.
In many local markets the first two weeks decide the outcome. The launch is built around that window.
THE LISTING DISTRIBUTION SYSTEMWEEK 1Launch with professional photos, floor plans, a 3D tour and video; open house the first weekend; outreach to agents with active buyers.
DAY 7We review showings and buyer feedback together. If interest is strong, we set an offer deadline.
DAY 14A second open house and a fresh round of marketing to buyers who have already viewed the home online.
You'll also see your estimated net at each price before we choose one.Commissions, transfer and recording taxes, title charges and your payoff, laid out side by side at three list prices using a title company's estimate. No surprises at the settlement table.